Does this also sound familiar?
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You believe you haven’t started your business because you think you need a bigger social media following first.
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You don't have a background in business and sometimes think to yourself, "Sure would've been nice if I'd taken some classes on this stuff in college."
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You really want to get your business up and running so you can capture moments and tell stories for people, and you’ve even offered free sessions to the masses…but it still hasn’t happened the way you hoped it would.
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You’ve Googled how to start a photography business, but it hasn’t really gotten you anywhere. In fact, it’s just been a pretty big waste of time.
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You browse other photographers on Instagram allll the time, and deep down, it makes you feel like something’s wrong with you because you can’t seem to make it work like they can.
SO YOU'RE ON A MISSION TO START YOUR PHOTOGRAPHY BUSINESS AND BEGIN BOOKING CLIENTS...
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You bought a camera, started taking photos of people here and there, and realized you really love this thing.
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But you don’t know how to start a business and get clients consistently coming your way.
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If we’re being real with each other, you’re starting to get pretty overwhelmed and are wondering if you’re actually cut out for this business thing.
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Sound about right? Then you, my friend, are in the right place.
And at the end of the day, you just really want to start and build your photography business — you see other photographers living this every single day, and you’re dreaming of the day when that's your reality.
The thing is, I started and grew my photography business when I hardly knew a thing about business!
So I know for certain...
You don’t need a massive following, and you don’t have to know everything there is to know about running a business.
So… what is it?
Why haven’t you turned your passion for photography into a profitable profession?
Before we get into that, I think it’s time for some good news.
You can increase your leads and book real clients without tons of followers or a business degree.
Just imagine what that would actually be like:
Consistently getting new inquiries in your inbox from people who want YOU to take their photos.
Having more freedom and flexibility - no more rushing out the door at 7:00 AM to get to work on time. Say "bye bye" to the cubicle and "hello" to working on your time in your way.
Opening up your bank account to a new payment (cha-ching!) from a real-life client.
Waking up with your kids and spending the morning together! Taking your dog for a walk at 10:30 AM because you can! Booking the flights and taking the extra vacation!
Capturing memories that literally outlast you and me. What we get to be a part of as photographers is so special.
INTRODUCING
PASSION TO PROFESSION
Passion to Profession is a 6 week program that will show you how to start and grow your photography business.
It has everything you need to get your business up and running and begin booking real, paying clients (over and over).
Even if you don’t have any kind of photography following. Even if you’re at the very beginning of your journey. Even if you know nothing about business, marketing, and pricing.
Passion to Profession is the missing link that can help you finally start a profitable photography business. You get access to my Passion to Profession (P2P) Roadmap and extra tools, strategies, accountability, AND support to help make your dream a reality.
WHO AM I TO TEACH YOU HOW TO START AND SCALE YOUR PHOTOGRAPHY BIZ?
Hey Hey, I'm Bethany!
Five years ago I had a dream (and a $500 camera from eBay). No clients, no website, no business. I was also teaching English to high school freshman. I spent nights and weekends shooting all kinds of things... from my sister's senior photos to my husband grilling in the backyard. I was soaking up all I could about how to make this thing a business. And somewhere along the way, I realized I love being a business owner.
I spent hours upon hours learning and trying to figure this thing out.
Then one spring day, I finally pulled the trigger on my very first online course for photographers. I figured out how to get my business up and running and bring in more paying clients (at a higher price point). I’ve been able to leave my job, replace my previous salary, and have time for the things that matter most. I’ve taken what I've learned on my journey and put it into Passion to Profession... this would've been gold when I was just starting out.
Passion to Profession can help you fast forward through the confusion and overwhelm!
xo, bethany
Passion to Profession is a 6 week group coaching program for photographers that includes a combo of recorded modules, group coaching calls, and community support along the way.
Here's what you'll learn on the inside
MODULE 1 - FINDING YOUR PEOPLE
BUSINESS + BRANDING FOUNDATIONS
In this module, I’ll show you the importance of finding your people, the ones who are waiting to book with you! Walk away from this lesson knowing who you want to be serving and how to reach those people. If you still think you need big social media following, you won’t after you get your hands on this!
We'll cover:
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how branding is much more than just logos and colors
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what a target audience is and why it’s important
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how to book your dream client
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how to build a portfolio you’re proud of
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PLUS, you get my business + branding foundations worksheet to help you discover your identity as a brand and get clear on who you are as a business so you can reach your people!
MODULE 2 - YOUR ONLINE PRESENCE
MARKETING YOUR PHOTOGRAPHY
In this module, we cover some top ways to market your photography while giving special attention to Instagram, your website, and your blog! You’ll learn ways to improve your online presence (or start it from scratch). As a photographer, having a solid Instagram, website, and blog can do wonders for your credibility with potential clients. Let’s get those leads coming your way!
We'll cover:
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some top ways to market your business
how I first started gaining traction as a photographer
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what our goals are (and aren’t) online
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how to set up your Instagram and website for success
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how to use your blog well (so people actually read it)
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free social media tools I use in my business
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marketing that sells without feeling salesy
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PLUS, you get 3 extra resources:
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Guide to Your Website Pages
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Guide to Writing Engaging Captions and Posts
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Master List of Content Ideas to get you going on those posts!
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MODULE 3 - LEGALITIES
THE LEGAL STUFF
In this module, I’ll walk through steps to take to set up your business license and business finances. If you want to start making legit money, a business license is crucial and having a way to organize and keep track of all that money you’re bringing in is important too! Once you get the legal stuff nailed down, the sky’s the limit - you can build this thing big!
We'll cover:
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some business license options you have
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which license I have and why we chose it
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where to go to set up your business license
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tips for deciding on your business name
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steps to setting up your business finances
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PLUS, you get access to my “Start Your Business Checklist.”
MODULE 4 - PRICING
PRICING
In this module, we deep dive into pricing options and strategies. You’ll learn how to price yourself intentionally to reach your goals and how to share your pricing in strategic ways so people will WANT to pay you. This business can absolutely be an avenue to reach your financial goals, so let’s make this thing profitable!
We'll cover:
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contributing factors to what you should charge
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my biggest questions to ask when determining your pricing
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how to share your pricing to communicate your value
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how to create pricing guides
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pricing strategy options
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PLUS, a pricing worksheet to help you walk away with pricing and packages that will be profitable for you and your goals.
MODULE 5 - CLIENT EXPERIENCE
CLIENT EXPERIENCE
In this module, I walk you through tips, workflows, and systems to give your clients a solid experience with you. Why does that matter? Because client experience is everything. When you give your clients an amazing experience, they’ll probably want to work with you again, and there’s a good chance they’ll tell their family and friends about you too!
We'll Cover:
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what client experience is
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entire workflows from inquiry to gallery delivery and beyond
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the tool I use and how you can use it to level up your client experience
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questionnaires I send to my clients
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PLUS, you get access to my wedding and portrait email templates to take and use in your business.
MODULE 6 - DELIVERING PHOTOS
DELIVERING PHOTOS
In this module, you’ll learn my system for strategically and intentionally sharing photos with clients. Photo delivery day is an exciting day for your clients! Take advantage of the excitement and deliver photos well so your clients continue having a great experience with you.
We'll cover:
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the tool I use to easily and professionally deliver galleries to clients (and you can get it for free today!)
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setting up your print store for an extra income stream $$
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ways to deliver photos with intention
AND HERE'S WHAT IT LOOKS LIKE:
ENROLLMENT SPECIAL
PLUS email templates and questionnaires that I use in my business. Feel free to rip these word for word. It's not plagiarizing - it's a gift ;)
You know which option I'm voting for
Because…
In 2 weeks, you could have your target audience nailed down and new sessions on your calendar which means fresh, new content coming your way!
In 2 months, you could be a legal business recognized by the government which means psst...you can make as much money as you want.
And in a year, you could be running a successful photography business with paying clients consistently coming your way.
If you choose option 2, you get the Passion to Profession Roadmap and all of the tools, strategies, accountability, AND support to make your dreams a reality.
Now, you've got two choices:
ONE: Close this page and continue on with your life. Shooting sessions here and there, Googling things you aren't sure about, and dreaming about the day you can break out of corporate America and start your own dream biz.
TWO: Apply for your spot in Passion to Profession and take the first step towards being a photography business owner!
If you're all the way to the bottom of this page, you may be having a hard time deciding if Passion to Profession is right for you.
Passion to Profession is for you if...
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You have a camera and a passion for photography, and you've been thinking about starting your own photography business for a while.
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You have a few hours a week to put in the work to make this happen.
Passion to Profession isn't for you if...
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You don't have a working camera.
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You have zero camera experience.
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You are interested in another area of photography (such as real estate). While there are definitely things in this program that apply to other types of photography, this will be most beneficial to people who want to take photos of other people (seniors, families, babies, weddings, etc.).